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The Distinguishing Factor in Developing Solutions

[As published in the inaugural edition of Solutions:the THA HealthShare publication featuring health care innovations for Texas hospital leaders]

I always tell my own team: ideas are easy; putting those ideas into action is the tricky part.

As many of our longtime health care leaders know, there’s no shortage of ideas coming at leaders to solve organizational and business problems, especially when it comes to new ways to generate revenue. But ideas have to translate into real-life tactics that 1) work; and 2) align with the broader company.

According to something called Wiktionary.com (yep, it’s a real thing), this practice of creating ideas without a roadmap to reality is called “ideascaping.” It can be debilitating to a company. It can certainly be debilitating to a team.

As daily duties pile high, ideascapers stack up a list of self-satisfied ideas they consider innovative while their teams struggle to implement these lofty ideas. So too can teams at the director level and entry level forget that true solutions often involve more than just getting more customers.

HealthShare has a history of providing real solutions for hospital leaders who look beyond revenue generation as a sole source for innovation and more toward operational efficiency or workforce tactics to improve business. In 2017, HealthShare has re-dedicated itself to identifying partners who can solve real problems. That means not coming up with just another great idea to saddle on Texas Hospital Association members. It means identifying the most impactful and meaningful solutions in a way that features those partners who resonate the most with hospitals.

Meeting the day’s challenges can be difficult, and while it takes thoughtful insight to navigate the variety of barriers, it takes strong leaders who can motivate teams to think in ways that operationalize rational ideas into fully realized solutions. HealthShare is committed to ensuring we are a part of that process.

About the Author

Lance Lunsford Lance Lunsford is the president/CEO of HealthShare and THA chief marketing/business development officer. In his multifaceted role, Lunsford oversees THA’s member communications, marketing, advocacy communications, and business development. At HealthShare, he leads the for-profit THA subsidiary that collaborates with more than 50 THA-endorsed companies. Prior to joining THA, Lunsford served UMC Health System in Lubbock, Texas, as director of corporate marketing. Lunsford has a master’s degree in business administration from Texas Tech University and a bachelor’s degree in journalism from Texas A&M University.